With MLM sales, you will need to address your target audience. There is no point in emailing, calling, or sending postcards to a million people who are not business opportunity seekers. Yes, it is a numbers game, but make sure you are directing your efforts to the right group. Even when you have the right target audience, the conversion rates are between 1-5% from prospects to paid members or signups.
I’m mentioning this because I actually had friend call me and was wondering why he wasn’t getting any MLM sales. He mentioned that he was putting flyers on car windows, handing out cards at flea markets, and basically talking to everyone he could within the three foot range. In fact, he did so much of his handing out that he actually burned through 1000 flyers and business cards.
I must admit, my friend was quite a go getter and you’d think from doing all that work that most people won’t do, he would’ve been rewarded for his efforts with at least a dozen paid members recruited. How in the world could he have gotten zero recruits from all those efforts?
Again, it is because he wasn’t hitting his target audience!
I have much easier ways to hit my target audience by having business opportunity seekers find me, not the other way around. You may have heard to become successful in MLM sales, that you have to become the “hunted”, not the “hunter”. Well, I’m living proof that you can have people seeking you out rather than you bothering people that don’t want to be bothered.
At some point in time you will need to have some knowledge of generating your own hot prospects, because if you don’t, then you will be spending a fortune trying to generate online MLM sales. Not many people are salespeople, so that’s why I recommend a course to learn what the professionals are already using. There are so many courses out there, so choose wisely if you aren’t going to take my advice. Sooner or later all the pros had their “ah-ha” moment!
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