A marketing manager oversees all work relating to marketing, advertising and promotions. This can include ways to promote products or services, estimating customer demand, and creating unique ways to maximize profits while keeping costs down. They also keep tabs on their competitors, oversee product development, and watch the market closely for trends.
Creating a marketing manager job description requires some important key elements. The description needs to include the job title, department, who the employee will report to, objective of the job, employee responsibilities, and job specifications.
The job title will explain what the job is. Although this may sound like common sense, a commonly used job title like marketing manager may mean different things to people, which is why a detailed marketing manager job description is necessary.
The department, division, or location is important because in a large corporation where there are many offices and several departments, a marketing manager may work in Atlanta, but be performing work for the office in Baltimore. It is best to make this clear in writing.
Every employee needs to be aware of who they report to and the type of management structure that is in place at that particular company. With large companies, it can be difficult to remember the hierarchy and what order superiors go in. Although a marketing manager may typically report to a Vice President at their company, certain cases may call for immediate report to the Chief Executive Officer (CEO) or the owner.
The job objective should be a maximum of four sentences. It should be a summary and outlined very clearly so that even the receptionist will understand what the marketing manager does for the company.
Many companies complain that employees do not perform their responsibilities. Likewise, many employees say after they have been written up or terminated that they did not know they were supposed to perform certain job functions. To eliminate confusion and to make it perfectly clear, the marketing managers responsibilities should be summarized in an easy to read format.
Position requirements should be the last thing on a marketing manager job description. It includes required education, experience, and skills. Continued education and licensing requirements need to be included in the marketing manager job description as well.
Make your expectations clear and if you need to make changes to the job description, then it would be wise to notify the employee and have them sign a document stating that they understand the changes. A copy should be given to every employee in the company. This prevents phone calls being transferred to the incorrect extension and important documents being delivered to the wrong person. Phone transfer errors and incorrectly delivered documents can create unnecessary delays and cost the company money.
If you create a detailed marketing manager job description using the above outline, then your employees will know exactly what is expected of them and you will save yourself from reprimands, terminations, and frustrated employees not understanding their primary and secondary functions in the workplace.
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